Olympian Bode Miller launches ski brand: Meet Peak Ski Company

Six-time Olympic medalist and renowned alpine ski racer Bode Miller and ski resort manager Andy Wirth have teamed up to create a direct-to-consumer ski brand, Peak Ski Company.

Announced today, there is big news in the ski industry: Olympian Bode Miller started his own ski business. The Montana-based Peak Ski Company is off to a strong start with its “Peak by Bode Miller” line, a new line of high-performance all-mountain alpine skis.

“So many people naturally assume that a high level, quality ski I’m skiing on won’t work for a beginner. And what we want to do at Peak is not do that at all. Therefore the [concept is] the same ski that a beginner could put on, I would put on, I would put on my wife, my friend. It’s a ski that can suit everyone,” explained Miller.

And that’s Peak Ski Company in a nutshell.

We got a sneak peek this week to see what Miller has been up to and what the new branding is all about.

The Bode Miller brand

Bode Miller skis the Peak Ski SC 104 in Big Sky, Montana; (photo/Kelly Gorham)

In a phone call with Miller, one of the first things he mentioned was the inspiration for Peak Skis – and the goal of creating a high-performance, truly versatile all-mountain ski that can work for skiers. of different levels of experience. and come at an affordable price. It’s a tall order, but Miller may be the one to accomplish it.

“I’ve been blessed with very high quality handmade skis for most of my career,” he said. “And I thought, ‘It’s such a shame that the general public doesn’t have that. So that was the first thing.

Miller’s idea of ​​improving the overall learning experience and overall skiing experience for everyone is nothing new. This is reflected in his work with SKEO, a system of sensors and apps that provides instructional instruction and technical improvements to skiers, and Alpine Xan indoor winter sports facility in Virginia aimed at providing access to more people.

“I was like, ‘How can we improve the skiing experience? How to make beginner skiers [high-quality] experience?’ “All of these ideas happened in sequence, and all are worthwhile efforts that work well together to create a new curriculum for how people can learn to ski.”

Peak Ski Company: design, construction, specifications

The Peak range of skis attempt to achieve a few goals with their design: compressed mass so there is more pressure underfoot (rather than in the heel toe), great stability, and a sidecut design. which can work well whether a beginner or an expert is skiing this.

In the press release, Miller said:

Just a small example, if you change the height or the rocker by a millimeter or two, you change the way the ski engages when entering a turn. If you change this, then you have to compensate by adjusting the torsional stiffness of the ski underfoot. It was with this experience that I learned years ago that a cutaway in front of the binding unlocks the torsion performance of a ski. We have incorporated this feature, called Keyhole Technology, into all of our skis.

Miller and his team of ski builders and testers have so far reviewed two prototype Peak Skis – the Gen 1 and Gen 2 prototypes – in which some minor adjustments have been made.

Peak Ski Company: The Goods

22/23 Peak Skis in Big Sky, Montana leaning against a fence and a snowy backdrop
The 2022-2023 Peak Skis at Big Sky, Mont.; (photo/Kelly Gorham)

At the heart of Peak Ski Company are six high-performance all-mountain skis. The 2022-2023 ski range includes four models predominantly for cross-country skiing: the Peak 88, 98, 104 and 110. The brand also offers “side-country” ski models: the Peak SC 98 and SC 104.

The range reflects what Miller and the ski builders chose as the sweet spot for waist width: between 88 and 110 underfoot. Of course, where and how people ski varies greatly, so there are a few patterns in between. The company developed its first prototypes in late 2021 and recruited a team of skiers, led by 30-year-old veteran ski tester David Currier, to review the skis.

The Peak and Peak SC skis use the same mould, the same sidecut and have the same tipping points, with just a slightly different profile. The normal Peak is a more progressive profile, while the SC is slightly more aggressive and better for off-roading. They’re in the 1700g range, but Miller pointed out that could change. There is a weight difference of approximately 100g between the Peak and Peak SC models.

When I pressed Miller for his favorite ski in the lineup that is a “true one-ski quiver,” he chose the Peak 98 or the Peak SC 98 – all other variables aside, of course.

“After years of research, design and experimentation and over 3 months of testing, I can verify that these skis tear; and we’re just getting started,” Miller said. If Peak Skis can achieve their goal, you bet we’ll test these skis.

Price and availability

The 2022-2023 Peak by Bode Miller alpine and cross-country skis will retail for $890 and will be available at PeakSkis.com. And because this is a hot new brand, Peak Ski Company has created a way for interested parties to reserve a pair in advance: with a fully refundable $50 deposit.

Again, the goal is to bring these skis to the masses and get people onto the right ski. Peak Ski Company also plans to offer demos next season.

Peak skis are made in Bozeman, Mt. Look for other Bode Miller ski models in fall 2022.

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